The heart
behind
Who am I?
Ca Ivčić was born from a moment of pure, unfiltered joy—a memory of crooked pigtails, a home-made swimsuit, and the sun dancing on water. Our founder, a designer with roots in St. Louis, a creative life in now in Italy, and ancestral ties to the Adriatic coast of Novigrad, Croatia, carries that moment with her in everything she creates.
She calls it her “crooked pigtail and mud pie moment”—a time when she felt completely free, fearless, and alive. No self-judgment. No comparison. Just joy. That memory became the seed of a brand that invites every woman to return to her own version of that moment.
"Wherever you go, there you are"
Confucius
As a designer, she doesn’t just create clothes—she creates experiences. Every garment, every croquis, every ritual card is a tool for transformation. A way to reconnect with your truth, your power, and your joy.
Her work is deeply personal and profoundly universal. Inspired by the glamour of old Hollywood, the resilience of women across generations, and the soulful beauty of everyday life, she designs for the woman who is ready to celebrate herself—unapologetically.